Big Brother Mzansi star Yolanda speaks out after winning Social Media Dominance Award at the Sasma! Former Big Brother Mzansi star Eulenda “Yolanda” Monya has expressed her gratitude to South Africans for their support after winning the Social Media Dominance of the Year award at the South African Social Media Awards (Sasma).
The 32-year-old star, who rose to fame on the reality TV show, shared her excitement and appreciation for the recognition in an interview with Daily Sun.
“It feels amazing and well-deserved. Knowing that my followers believe in my brand motivates me to continue creating content that resonates with them. From trendy hashtags to my podcast, my supporters are always at the forefront, ensuring I remain a key figure in South African pop culture. This award is not just a recognition of my efforts but also a testament to the loyalty and dedication of my fans,” she said.
Building a Brand Through Social Media
A Platform for Growth
Yolanda credited social media for its role in shaping her career after her time on Big Brother Mzansi. She recognized the platform’s potential to foster dialogue, boost brand awareness, and monetize content.
“After my stint on Big Brother, I realised the potential of social media in advancing conversations, dialogue, and brand awareness. I wanted to leverage this platform to monetise my content, stay at the forefront of pop culture conversations, and engage with my audience in a more meaningful way,” she explained.
Creating Community and Connections
Yolanda also emphasized how social media has allowed her to connect with like-minded individuals and build a loyal community. “Social media has given me the opportunity to connect with like-minded individuals and build a community around my brand,” she added.
Overcoming Challenges in the Spotlight
Facing Criticism with Confidence
While her rise to fame has been inspiring, Yolanda acknowledged that it hasn’t been without challenges. From doubts about her deserving the award to negative online comments, she has faced her fair share of criticism.
“Many people doubted my deservingness of the award, and I’ve faced criticism and negativity online. However, my motto is, ‘And what are you going to do about it?! Nothing,’” she said confidently.
Staying Focused and True to Herself
Through it all, Yolanda has learned to focus on her craft and ignore unwarranted criticism. “I’ve learnt to focus on my craft, ignore unwanted criticism, and surround myself with supportive people who uplift and motivate me. By staying true to myself and my brand, I’ve been able to maintain a strong presence on social media,” she said.
A Bright Future Ahead
Pushing Boundaries on Social Media
Looking to the future, Yolanda is determined to expand her influence and explore new opportunities. “I aim to be a multi-versatile social media personality, exploring new formats and collaborations to stay relevant and fresh. I’m excited to push the boundaries of what’s possible on social media and to continue inspiring and engaging my audience,” she said.
Inspiring and Giving Back
Yolanda remains committed to using her platform to make a positive impact. “Whether it’s through new content series, brand partnerships, or community initiatives, I’m committed to using my influence to make a positive impact,” she shared.
Gratitude and Ambition
Yolanda’s journey from a reality TV star to a celebrated social media influencer highlights her dedication and resilience. As she continues to build her brand and inspire her followers, she remains grateful for the support that has propelled her to the top.
“From the bottom of my heart, thank you to everyone who believes in me. This is just the beginning,” she concluded.
Yolanda’s story is a testament to the power of hard work, staying authentic, and leveraging the opportunities that social media provides.
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