A new era beckons at African Sun

African Sun Transformation

African Sun Limited, the giant hospitality group has taken a bold new route of transforming itself as it prepares to provide more value for its customers. The business has consistently been an emblem of hospitality since inception in 1968 as Zimbabwe Sun. With the passing of each year, the business makes it a mandate to develop a service that suits several customer groups. Now, with a refreshed vision, African Sun invites travellers to experience their new mantra: “Feel Special.”

For over five decades, African Sun Limited has been synonymous with warmth and hospitality. Evolving with the times, the brand now aims to create unforgettable memories for each guest, going beyond just a place of rest to crafting experiences that linger long after your journey ends. From bustling cityscapes to the serene beauty of the African bush, each location offers a unique blend of local culture and modern luxury.

True to this new, refreshed identity, an executive at the hospitality group spoke to the paper and said, “We are committed to service excellence, which we have now personalised. From bespoke welcome experiences to curated local adventures, every detail is designed with the guest in mind. Our staff has been trained as “Guest Ambassadors,” ensuring that every interaction is meaningful, going above and beyond to make each guest feel truly valued.” This is a true testament to the transformation work the group has now been doing.

What Customers Will Experience

As customers interact with the new look African Sun, they will notice revitalised properties, with awesome fresh designs and a change on the main logo & hotel logos. The African Sun logo now features sleek fonts and vibrant orange rays, reflecting energy and positivity, while warm brown colours offer a comforting embrace. The aesthetic changes are complemented by state-of-the-art facilities designed to cater to both leisure and business travellers, ensuring that every stay is as comfortable as it is memorable.

To further enhance the guest experience, African Sun Limited has introduced a range of upgraded amenities. Luxurious spa treatments, gourmet dining options featuring local and international cuisine, and modern fitness centres are just a few of the offerings designed to make guests feel pampered and rejuvenated. Each property is equipped with high-speed internet, catering to the needs of the modern traveller.

Travellers await to get a taste of the new facilities and give feedback. Tourism is a huge contributor to our country’s inbound revenues and such development will hopefully encourage more visits to these facilities.

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