Kim Kardashian has faced intense criticism over her latest SKIMS holiday campaign. The latest holiday campaign features actress Kate Hudson and her family. Kim shared the ad on her Instagram, featuring Hudson, her mom, and brother celebrating holidays in SKIMS pajamas.
The video showed Kate holding a lobster, and Goldie dumps a plate of red jello on the carpet, creating a chaotic holiday scene. Goldie Hawn, Kate Hudson & Family for SKIMS,” The Kardashians star wrote in the caption.
However, the campaign was released shortly after intense 2024 U.S. presidential elections, which drew backlash.
One user commented, “This is cringe! Read the room Kim Kardashian,” while another said, “This is incredibly insensitive considering the election.
Kim Kardashian Faces Backlash
“Love you Kim Kardashian, but this is not the time,” a fan noted. Additionally, some users also noted that the ad resembles Justin Bieber’s music video for Yummy.
“It’s like Justin Bieber’s yummy video, it was something disturbing,” one user stated, while another added, “It’s giving Justin Bieber yummy music video.”
It is worth mentioning that despite this criticism Kim has remained silent
Kim Kardashian has come under scrutiny following the launch of her latest holiday campaign, which some have deemed poorly timed and out of touch due to coinciding with the heated political atmosphere of the election period. The reality star and business mogul unveiled her new campaign for her clothing line, showcasing luxurious and festive themes that some viewers found disconnected from the current socio-political climate.
Critics on social media were quick to express their displeasure, arguing that Kim Kardashian’s focus on extravagant celebrations felt tone-deaf against the backdrop of national uncertainty and significant political developments. The timing, which coincided with major election coverage and national debates, seemed to amplify the backlash as many people were glued to political updates and discussions that carried a serious tone.
Supporters of Kim Kardashian have come to her defense, arguing that her work as an entrepreneur and the scheduling of her fashion campaigns should not be conflated with the political environment. They highlighted her prior efforts in advocating for criminal justice reform and working with political figures on important social issues as evidence of her awareness and commitment to societal matters.
This incident adds to a growing list of instances where celebrities have faced scrutiny for content deemed out of touch during critical national or global moments. The intersection between celebrity influence, commercial ventures, and political sensitivity continues to spark debate on how public figures balance personal branding with current events.
Source: People
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