Unilever Set to Exit Zimbabwe After 80 Years, Zimbos Raise Economic Concerns

Unilever Set to Exit Zimbabwe After 80 Years

Multinational Company, Unilever, has reportedly announced its decision to exit Zimbabwe after 80 years of operations.

Unilever Announces Shift to Local Distributors, Ending Direct Operations in Zimbabwe

The consumer goods company is set to exit Zimbabwe and will transition to a new business model by the end of the year. Unilever is going to serve consumers through a network of local distribution firms rather than maintaining its own operations.

“Unilever will move to a new model that serves Zimbabwean consumers through a network of Zimbabwean distribution firms rather than through Unilever-owned operations by the end of the year,” Unilever says in an internal memo.

According to an internal memo, this strategic shift is aimed at enhancing efficiency and adapting to the country’s challenging economic conditions

“This new and more efficient business model will stimulate growth of the business, better serve Zimbabwean consumers with the brands they love, and create jobs in sales, logistics and merchandising firms locally.”

Unilever Set to Exit Zimbabwe After 80 Years (Image Credit: Food Business Africa)

This decision marks a significant shift in the company’s strategy in Africa, as it will now rely on local distributors to serve Zimbabwean consumers.

The move marks the end of Unilever’s direct operations in Zimbabwe after 80 years, which is a significant blow to the local economy. The company acknowledged that this strategic direction regrettably involves closing Unilever Zimbabwe’s current operations.

“The new strategic direction regrettably involves the close of Unilever Zimbabwe’s current operations.”

Despite the shift, Unilever assures that its brands will remain available through the transition.

Also Read: DStv Drama Unfolds: MultiChoice’s Shock Exit from Malawi Explained

Zimbabweans React to Unilever’s Exit

The news of Unilever’s exit has sparked concern among Zimbabweans, who fear the impact on the economy and job market.

The closure of Unilever Zimbabwe’s operations is seen as a blow to the local economy, with many questioning the long-term implications for consumer choice and economic stability.

The move also reflects broader trends of multinational companies reducing their footprint in Africa.

Check out some of the reactions;

@SamuelKudzie;

Jobe loses, zvakaoma…Zimbabwe is not make sure

@tidzo;

Another term, another term….another term of rubbish. We will be paupers being squeezed of every last cent to fund the lavish lifestyles of vene.

@Husseinhrm;

Our nation is a disgrace. The policies of our government are anti-business and pro-hunting and gathering. This nation will take us back to the rural life. What a disgrace

@JabbsOj;

Good riddance. They cant compete with the new players in the business. Let them duck . Evolve or die.

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