Congratulatory Messages Pour In as Sugar Chagonda is Appointed ZBC CEO

Sugar Chagonda Appointed ZBC CEO

A wave of congratulatory messages has flooded social media following the appointment of Sugar Chagonda as the new Chief Executive Officer of the Zimbabwe Broadcasting Corporation (ZBC).

Chagonda officially took up the role on August 1, 2025, marking a return to the broadcaster where he began his career two decades ago.

The ZBC Board confirmed the appointment, describing Chagonda as a seasoned media strategist and corporate affairs executive with a proven track record in transforming public institutions.

From Broadcaster to Tourism, Mining, and Back

Chagonda began his journey in broadcasting at ZBC in 2004 before moving to the Zimbabwe Tourism Authority (ZTA) in 2009, where he headed Corporate Affairs and led initiatives to rebrand Zimbabwe as a must-visit destination. In 2018, he joined the Zimbabwe Consolidated Diamond Company (ZCDC), overseeing corporate communications and governance.

His diverse leadership across key sectors has earned him widespread respect, with many hailing his return to ZBC as a “homecoming” at a critical time for the broadcaster.

Strong Roots in Sports Development

Outside the boardroom, Chagonda has also made a mark in sports. He also served on the Zimbabwe Football Association (ZIFA) board and was the founding Secretary General of Manica Diamonds Football Club.

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Board Confident in Fresh Vision for ZBC

ZBC board chairperson Helliate Rushwaya expressed optimism about the appointment, saying the corporation is ready to usher in a new era of high-quality content production and enhanced storytelling.

“While we have made progress in terms of refurbishing our studios here at Pockets and Montrose, there is still much work to be done,” she said.

Rushwaya added that Chagonda’s leadership is expected to help elevate ZBC’s standards and reshape how the broadcaster tells the Zimbabwean story on both local and global platforms.