Makanakaishe Charamba Signs Big NIL Deal with Adidas

Makanakaishe Charamba Signs Big NIL Deal with Adidas

United States-based Zimbabwean sprinter and Auburn University senior Makanakaishe Charamba has scored a major career milestone — he just signed a sponsorship deal with Adidas.

Makanakaishe Charamba Signs Big NIL Deal with Adidas

Taking to his X account on Saturday, 26 April, the Olympian shared the exciting news that he had signed a Name, Image and Likeness (NIL) deal with the German sportswear giant.

Charamba thanked his family, coaches, and teammates for being part of his journey, saying he wouldn’t have achieved this moment without their support.

“Beyond excited to officially announce that I’ve signed an NIL deal with adidas! This wouldn’t be possible without the incredible support from my family, coaches, teammates, and everyone who’s been in my corner. Thank you for believing in me — the journey is just getting started,” Makanakaishe Charamba wrote.

Also read: Zimbabwean Olympics Finalist Tapiwa Makarawu Addresses If He Is Related To Rita Makarawu

Fans Celebrate Makanakaishe’s Big Moment

Charamba’s announcement was met with an outpouring of love and congratulations from fans, friends, and supporters online.

Here are some of the reactions:

@IsaacJonas21:

Congratulations Makanakaishe. Wishing the best!

@makusagaya:

Makorokoto Mhofu yedu! Rambai makatsika ipapo. May you grow in strength, stature and wisdom. Mwari vaite zvese zvamunoda Mhofu. Vavengi varipo vachizviona varipo Mhofu.

@CourtG_10:

Glory be to God, I’m proud of you big dawg!

What is an NIL Deal?

For those unfamiliar, “NIL” stands for Name, Image, and Likeness — a legal right allowing individuals to control how their personal brand is used commercially.

In the past, college athletes were barred from earning money off their fame. Signing to a college team meant forfeiting those rights. But about three years ago, NCAA rule changes and new state laws allowed college athletes to finally profit through sponsorships and endorsements.

Today, the rules around NIL deals depend on state laws and individual university policies. In some cases, athletes must undergo financial training before signing any deals, while others are restricted from promoting certain brands. Direct payments from schools are still prohibited, although in some states, booster clubs have found ways to support athletes more heavily under looser regulations.

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