From R595 to R60: The fall of Boity’s perfume business

Well-known South African media personality, businesswoman, and rapper Boity Thulo‘s business ventures came under heavy criticism.

The renowned TV personality, actress, businesswoman, and model was slammed by social media users for her cosmetic products’ dramatic price drop.

The uproar began when a social media user shared a photo revealing Boity’s perfumes that were originally priced at R595, then suddenly slashed to R60.

This sparked discussions and comments online. Many people expressed disappointment and questioned the quality of her products.

This Boity perfume moved from R595 to R60

I wish she could have promoted it more like how Bonang promotes BNG and engages with her clients on the timeline pic.twitter.com/SXuVCU4Pxq

— Aphelele Jody (@ApheleleJody) April 18, 2024

The 34-year-old responded to criticism on her Instagram account.

“Don’t be afraid to try. And never allow fear of failure to cripple you. The dream was placed in your heart for a purpose. It’ll eventually work out exactly the way it’s meant to. We’re still learning,” she wrote.

The multi-talented artist, who hails from Potchefstroom in North West received warm messages from celebrities applauding her for her achievement.

“Thank you so much for all the love, constructive feedback, and advice. I appreciate it and you all very much! We can only learn and grow from this point,” she replied.

Boity launched her fragrance line, Boity Pink Sapphire Eau de Parfum, in collaboration with Halo Heritage in 2020, which retailed for R1 495 per 100ml bottle. The price has dropped to R60.

This is not the first time Boity launched a perfume brand.

In 2018, she collaborated with Impulse and released a range for the next generation of women which vanished into thin air.

Some of her products include a haircare range, body firming pills and a sparkling peach frizzante alcoholic drink called BT Signature.

-daily sun

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