Highlanders FC have entered a new partnership with Bulawayo-based Willsgrove Food Market. The company will serve as the club’s official nutritional partner.
The collaboration aims to strengthen player fitness and overall wellbeing. As a result, the Bosso first team will receive nutritional support throughout the season.
The initiative will focus on improving player health, recovery, and performance. Furthermore, it aligns with the club’s efforts to provide professional support on and off the field.
Focus on Player Welfare
Highlanders said the agreement highlights its commitment to quality nutrition. The club believes proper nutrition plays a key role in player development and match readiness.
Chief Executive Officer Denzil Mnkandla welcomed the deal. He described it as an important milestone for the club.
He said: “Our players are our greatest assets. This partnership is a massive step forward in how we prioritize the health and performance.”
Shared Vision for Growth
Willsgrove Food Market also expressed excitement about the partnership. Branch Manager Sikhumbuzo Gwebu said the company was honoured to work with Highlanders.
He said:
“We are proud to partner with Highlanders FC as their Official Nutritional Partner. This partnership reflects our commitment to promoting healthy lifestyles while supporting one of Zimbabwe’s most iconic football clubs. We look forward to growing together and serving both the teams and the Bosso family throughout the season.”
Meanwhile, the agreement expands Highlanders’ growing portfolio of sponsors and partners. The club has attracted increased corporate support in recent months.
The latest partnership also comes during Highlanders’ centenary celebrations. Consequently, it adds momentum to the club’s long-term commercial growth plans.
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