Why Tinashe Mutarisi Abandoned Nash TV
Business mogul Tinashe Mutarisi has publicly revealed the personal cost of his foray into music, stating that the venture severely tarnished his hard-won business reputation. The proprietor of the influential digital platform Nash TV announced its closure this week, explaining that online searches of his name now return damaging controversies instead of inspirational business success.
In a candid interview with Misred during The Rush on ZiFM Stereo, Mutarisi lamented the shift in public perception. He stated that the project, which launched during Covid-19 lockdowns to support stranded artists, ultimately dragged his name “through the mud.”
“Before I started making music, a lot of people were inspired by me because I was a young entrepreneur coming from Hwedza, Kwakarimba,” Mutarisi told ZiFM Stereo. “I am privileged to sit on one of the biggest boards; I am a board member of BancABC. I have always dreamed of inspiring people, but now when people Google or search for me, they find information claiming that I didn’t want to pay Ndunge Yut his US$500 (approx. R9,000) performance arrears. This is not how I wanted to be perceived.”
A Public Clash That Defined The Narrative
The businessman specifically cited his widely publicised dispute with musician Ndunge Yut over alleged unpaid performance fees as a key moment that poisoned his public image. Mutarisi suggested that this single narrative overshadowed his broader goal of mentoring young businesspeople and artists.
He emphasised his original intention was to inspire wisely in business, hoping to remove barriers between himself and aspiring entrepreneurs. The entertainment venture, however, created a new set of challenges that he felt compromised his standing.
Artists Declared Ready To Stand Alone
Despite the shutdown, Mutarisi expressed confidence in the artists who were under the Nash TV umbrella. He named stars including Nisha Ts, Saintfloew, Ninety Six, and the recently joined Raymer, assuring the public of their readiness for independence.
“I have developed strong brands and throughout the years of working with them, I have taught them to stand on their own. All I can say is that these artists are ready,” Mutarisi stated.
He confirmed that while he plans to offer ongoing guidance, the artists will now operate with separate management teams, marking a clean break from his direct oversight.
Fan Reactions And A Businessman’s Pivot
The announcement, first made on Instagram on 10 December 2025, has sparked mixed reactions. On social media, some fans have accused Mutarisi of exploiting talents, building brands for artists and then leaving them to navigate a competitive industry alone.
However, Mutarisi’s decision signals a strategic return to his core business empire. As the founder and chairman of Nash Paints and head of Nash Holdings, his portfolio spans manufacturing, furniture, and media. His stated focus is now firmly on entrepreneurship and mentoring the next generation of Zimbabwean business leaders, leaving the drama of the music industry behind.
Follow Us on Google News for Immediate Updates
The post Music Was Damaging My Reputation: Tinashe Mutarisi Explains Why He Shut Down Nash TV appeared first on iHarare News.
