Global footwear giant Bata is considering a major expansion of its Zimbabwean operations. The company wants to boost production, improve shoe quality and increase exports.
Bata Global Chief Executive Officer Panagiotis Mytaros revealed the plans during a meeting with President Emmerson Mnangagwa. The two met at State House in Harare on Thursday.
Their discussions centred on expanding manufacturing, developing local expertise and creating more employment opportunities. The proposed investment builds on Bata’s 77-year history in Zimbabwe.
Mytaros described Zimbabwe as an important part of the company’s international business. He also highlighted the country’s growing importance as a footwear manufacturing centre.
During his visit, the executive expressed appreciation for the government’s continued support. He also praised the company’s longstanding relationship with Zimbabwe.
“It is my first time in Zimbabwe, so it was an honour to spend some time with him. I wanted to thank him for all the support we receive here. We feel very much at home. Bata has been in Zimbabwe for 77 years, so it means a lot to us. We also discussed the opportunities we see in Zimbabwe, not just as a market, but as a manufacturing and exporting base. Eighty-five percent of the shoes you find in our stores are made in Zimbabwe, which is very unique,” he said.
Bata targets better footwear and stronger local skills
Beyond increasing production, Bata wants to improve the quality and design of its footwear. The company believes better products will help it compete more effectively in international markets.
However, achieving that goal requires investment in people and manufacturing expertise. Mytaros emphasised the importance of developing skilled workers through proper training.
He explained that shoemaking requires practical knowledge, experience and specialised craftsmanship. Therefore, the company intends to strengthen its workforce and improve production standards.
“The most important thing is that we make our shoes better. People want better shoes; they want more stylish shoes. The first thing is to establish competencies in Zimbabwe to produce better quality and remain competitive. Our focus is ultimately on the competencies of our people and training them. Shoemaking is a craft, so you need to learn it. We need to have the right people and, ultimately, to bring more employment,” Mr Mytaros said.
Zimbabwe could become Bata’s regional export hub
Bata’s expansion ambitions could provide fresh momentum to Zimbabwe’s manufacturing sector. Increased production would also create opportunities across the footwear industry’s supply chain.
Furthermore, improved technical skills could strengthen the country’s industrial capabilities. More local manufacturing could support employment, value addition and export earnings.
The plans also align with Zimbabwe’s broader industrialisation ambitions under Vision 2030. The government aims to strengthen domestic production and increase the country’s competitiveness.
With 85 percent of footwear sold in its local stores already manufactured domestically, Bata has an established manufacturing foundation. Expanding those capabilities could position Zimbabwe as a more significant regional footwear supplier.
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